The holiday season is one of the most active times on social media. People spend more time online, reflect on the year, and plan ahead. For law firms, this creates a strong opportunity to stay visible and build trust without sounding sales-focused.
Studies show that social media engagement increases by more than 20 percent during the holiday season. Clients are more receptive to content that feels timely, personal, and helpful. Firms that stay active during this period often see higher brand recall in the new year.
Clients do not stop needing legal information during the holidays. They simply change how they consume it. Short updates, warm messaging, and useful tips perform better than promotional posts.
Fun fact
Posts with a seasonal tone receive higher engagement than standard business posts, especially when they focus on people rather than services.
You do not need complex campaigns. Simple and thoughtful content builds connection and keeps your firm top of mind.
Here are ideas that worked well for law firms this season.
Firms that used a mix of education and personality saw stronger engagement than firms that posted only announcements.
Clients want to see the people behind the firm. Holiday content gives you permission to soften your tone while staying professional. This balance helps clients feel more comfortable reaching out later.
A survey showed that more than 70 percent of people trust a business more when they see consistent and relatable content. This trust matters when choosing legal representation.
Short videos continue to perform well during the holidays. A simple video wishing clients well or explaining a common legal question can outperform long written posts.
Video posts received higher engagement compared to static images this year. Many firms also saw increased profile visits after posting video content.
You do not need production quality. Clear audio, good lighting, and a calm message work best.
The holidays are busy. Many firms stop posting due to workload or time off. This creates an advantage for firms that plan ahead.
Consistency matters. Firms that maintained regular posting schedules during the holidays gained more reach and visibility. This helped them start the new year strong.
Planning a few weeks in advance allows you to stay present without adding stress.
Some firms lose engagement by posting content that feels forced or unrelated
Avoid these issues.
Holiday content should support your brand, not distract from it.
Clients remember the firms that showed up consistently and communicated clearly. Holiday content helps reinforce trust and keeps your firm visible when clients compare options.
A strong presence now leads to more inquiries later. Many firms see an increase in consultations early in the year due to steady visibility during the holidays.
Need Assistance with Social Media and or Digital Marketing?
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