Social media is one of the most powerful tools for lawyers today—yet many firms are still hesitant to use it effectively. Why? Because misconceptions hold them back.
Let’s bust some of the biggest myths about social media for lawyers and show you how the right strategy can help grow your practice.
Some lawyers believe social media isn’t worth their time because “serious” clients don’t use platforms like Facebook, Instagram, or LinkedIn. But here’s the reality:
✅ 72% of U.S. adults use at least one social media platform.
✅ Many people search for legal help on social media before even Googling.
✅ Referral clients will check your social media before reaching out.
💡 The Truth: If you’re not on social media, you’re invisible to potential clients who are actively looking for legal services.
Social media isn’t a set-it-and-forget-it marketing tool. If you only post when you remember to—or when you have a promotion—you’re missing out.
✅ The best-performing law firms post consistently (at least 3-5 times per week).
✅ Regular posting keeps your firm top-of-mind when someone needs a lawyer.
✅ Engagement increases when you’re active and interactive.
💡 The Truth: Social media rewards consistency—if you don’t post regularly, your audience (and the algorithm) will forget you.
Think social media is just for memes and vacation photos? Think again. Smart law firms are using social media to:
✔️ Educate potential clients with legal tips and insights.
✔️ Showcase expertise with case studies and success stories.
✔️ Build trust with testimonials and behind-the-scenes content.
✔️ Attract high-quality leads who are already interested in legal services.
💡 The Truth: Social media is a business tool—when used right, it can be a steady source of new clients.
Some attorneys think social media is just for brand awareness and doesn’t actually generate leads. But in reality:
✅ 35% of lawyers say they’ve gained new clients directly from social media.
✅ Platforms like LinkedIn, Facebook, and Instagram make it easy for potential clients to reach out.
✅ People trust businesses with active social media profiles more than those without.
💡 The Truth: Social media isn’t just about followers—it’s about turning engagement into consultations and clients.
We get it—running a law firm is demanding. But ignoring social media means leaving money on the table. The good news? You don’t have to do it yourself.
✅ A professional social media team can handle strategy, content, and engagement for you.
✅ You stay focused on your legal work while still growing your online presence.
✅ Done-for-you social media marketing means consistent results with zero stress.
💡 The Truth: If time is the issue, the solution is simple—outsource it to experts who know exactly how to grow your firm’s online presence.
📢 Leave the marketing to us so you can focus on your practice. As attorneys ourselves, we understand social media for lawyers - from creating content that isn't boring and humanizing your law firm to staying inside the ethics rules, we've got it covered. Digital marketing for lawyers is a unique space that many general marketing firms don't understand. We work only with lawyers and law firms and have learned what works and what doesn't from first-hand experience. Let us help you build a strong online presence, attract the right clients, and ultimately stand out in a competitive market. Schedule a consultation today.
