Why Your Law Firm’s Social Media Strategy Isn’t Working (And How to Fix It)
In today’s digital-first world, potential clients don’t just rely on referrals. They turn to Google, social media, and online reviews before choosing a lawyer.
Yet, many law firms struggle to see results from social media marketing. If you’re posting but not attracting new clients, something isn’t working, and we’re here to help you fix it.
Most law firms fall into one of two traps:
❌ They barely post at all, making them invisible to potential clients.
❌ They post, but it’s all sales-heavy content, which pushes people away.
✅ The Fix: Focus on value-driven content that builds trust and engagement. Instead of just advertising your services, mix in:
💡 Pro Tip: People want helpful, easy-to-understand content, not legal jargon. Keep it simple!
If your posts aren’t reaching the right people, you’re wasting time and effort. The truth is, social media platforms reward businesses that use strategic targeting.
✅ The Fix: Instead of just posting and hoping for the best, use:
💡 Did You Know? 78% of consumers say social media influences their hiring decisions. If your content isn’t reaching the right people, you’re missing out!
One of the biggest mistakes law firms make? Inconsistency. Posting once a month (or even once a week) isn’t enough to keep your firm top of mind.
✅ The Fix: Create a content calendar and schedule posts in advance. If you don’t have time to post regularly, that’s where we come in. We handle your social media so you can focus on your clients.
💡 Pro Tip: Firms that post 3-5 times per week see the best engagement and brand recall.
Social media is a two-way street. If you’re only posting and not responding to comments, messages, and questions, you’re losing potential leads.
✅ The Fix: Treat social media like networking, engage with people!
💡 The faster you respond to inquiries, the higher the chance of converting them into a client.
You wouldn’t run a law firm without tracking client cases, so why run social media without tracking performance?
✅ The Fix: Use analytics tools to see what’s working. Track:
📊 Which posts get the most engagement
📊 Where your followers are coming from
📊 How many inquiries do you get from social media
Not sure how to do this? That’s where we come in! We analyze your social media performance and adjust your strategy for real results.
Leave the marketing to us so you can focus on your practice. As attorneys ourselves, we understand social media for lawyers - from creating content that isn't boring and humanizing your law firm to staying inside the ethics rules, we've got it covered. Digital marketing for lawyers is a unique space that many general marketing firms don't understand. We work only with lawyers and law firms and have learned what works and what doesn't from first-hand experience. Let us help you build a strong online presence, attract the right clients, and ultimately stand out in a competitive market. Schedule a consultation today.
